A number of posts on social media claim that the name of market research company Ipsos MORI translates to ‘they die’ in Latin. A TikTok video being shared widely on Whatsapp warns people this means they will die if they get a Covid-19 test. Other claims on Facebook also warn about the company name.
Online translators do say that Ipsos MORI translates to ‘they die’ in English (although in fact the literal translation is more garbled and not grammatically correct).
On its website, Ipsos MORI says its name “doesn’t mean anything” and was formed in 2005 by the merger of Ipsos—a company founded in France in 1975 which took its name from the Latin phrase ‘ipso facto’ (meaning ‘by that very fact’)—and Market and Opinion Research International (MORI), which was founded in the UK in 1969.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.